Consumers & Retail

The Client: The leading European FMCG Company.

The 7PL™ Strategy

A YCH designed e2e supply chain solution and system to optimize the fulfillment of goods from materials to finished goods to delivery.A YCH designed e2e supply chain solution and system to optimize the fulfillment of goods from materials to finished goods to delivery.


  • Lower National Inventory Pipeline
  • 35 Days to 9-14 Days Nationwide
  • Higher Customer Responsiveness
  • On-Time from 60% ® 95%
  • Supply Chain Visibility and Control
  • End-2-End Pipeline Web Visibility
  • Scaleable Supply Chain Model
  • Regional Stocking Locations

The Client: A Global FMCG market leader in Indonesia

  • 2 factories – one in Jakarta and the other in Surabaya
  • 23 Distribution Centres supply to 350 Distributors to deliver to 400,000 points
  • 700 SKUs which is categorised into Modern Trade (high frequency to shelf) and General Trade (bulk point-to-point)
  • SSA - BPCS is the key MRPII package used to manage the factories – in the process of planning a software upgrade


  • To review & benchmark current business processes and work flow
  • To fill gaps with an optimised and integrated business processes to operations for an efficient end-to-end SCM solution


Consulting Report recommendations includes an integrated system approach to DC management to meet customer service levels as well as case fill rates. A prototype is being considered for operations and management familiarisation

The Client: Leading South East Asia F&B manufacturer and distributor

  • Manufacturer of most popular F&B brand in Singapore and Malaysia
  • Fulfil to 12000 points throughout Singapore
  • Distributor of leading brands such as Pepsi, Evian, 7up etc in South Asia


  • To streamline and configure an optimal and cost effective way of managing distribution channels
  • To realign operational and business strategy for scalability and growth


  • Equip the client with transitional plan and analysis towards asset light strategy
  • Business Process Re-engineering to achieve SGD 1 million annual savings and optimising distribution channel
  • Transform Financial & Operational models towards a more dynamic channel pricing and activity-based costing structure

The Client: A Sales & Distribution Group for FMCG in Southern China

  • Based in Guangdong, the company is a leading sales & distribution group headquartered in Zhongsan.
  • There are 25 stores spread around ShunDe, Guangzhou, ZhuHai, Zhongshan including franchisees. Plan is to expand to Shanghai, Beijing, Tianjin, Chengdu.
  • Working closely with P&G and Jusco to be their channel partners in moving consumer goods into China.


To provide an SCM blueprint integrating all business activities of the group from demand and distribution planning to Point-of-Sales.


The SCM blueprint is adopted and to be deployed over a period of 3 years. Part of the recommendations is to build a centralised warehouse in the Pearl River Delta with a computerised retail logistics management system to tie suppliers and brand manufacturers to the retail chain giving them full visibility on inventories.