Mr Sardar Ahmed is the Chief Commercial Officer and President, Asia Pacific at YCH Group. He leads the Group’s commercial strategy and business growth across the Asia-Pacific markets under his leadership, with overall responsibility for commercial performance, customer engagement and market expansion. He also oversees country operations across the region while leading the Group’s commercial business verticals, driving differentiated value propositions and integrated end-to-end supply chain solutions for customers.

As Managing Partner of Y-Consult, YCH Group’s smart end-to-end value chain consultancy arm, Mr Ahmed helps organisations unlock growth and transformation by leveraging the Group’s proprietary platforms, digital capabilities and deep operational expertise to deliver future-ready supply chain solutions.

Mr Ahmed brings more than three decades of international leadership experience spanning planning, procurement, manufacturing and end-to-end supply chain management. Widely recognised as an industry leader in the fast-moving consumer goods sector, he has built high-performing organisations, forged strategic partnerships, led joint ventures and mergers and acquisitions, and successfully translated commercial vision into sustainable business growth across regional and global markets.

Prior to joining YCH Group, Mr Ahmed was Director of Supply Chain and Operations at Fonterra, the world’s largest dairy processor, where he led the Global Consumer and Food Service supply chain across more than 50 manufacturing sites on five continents, overseeing a business portfolio valued at over USD 6 billion. He also served on the supervisory boards of several strategic joint ventures and partnerships, including as Chairman of China Farms. Earlier in his career, he held senior leadership positions with FrieslandCampina across Asia, Greater China, the Middle East and Africa, and worked closely with leading global consulting firms including McKinsey & Company, Ernst & Young and Boston Consulting Group.

Today, Mr Ahmed continues to shape YCH Group’s commercial direction, strengthening strategic partnerships, expanding market opportunities and leading transformative initiatives that position the Group for long-term sustainable growth across Asia-Pacific.